Meet the Team

Altitude PLC’s Board

Peter Hallet
Peter Hallett (Non-Executive Chairman)

Peter is an experienced public company director and was until early 2014 Group Chief Financial Officer of both Redcentric plc (“Redcentric”), the AIM-quoted UK network and cloud managed service provider, and Castleton Technology plc (“Castleton”), the AIM-quoted infrastructure and network managed services provider. Castleton was previously named Redstone plc (“Redstone”), from which Redcentric was demerged in April 2013.

Peter played an instrumental role in the demerger process, which was the culmination of a successful and complex turnaround of Redstone commencing on his appointment in 2009. In addition, Peter was previously finance director of Texas Homecare and First Quench.

Nichole Stella
Nichole Stella (CEO)

Nichole is a results-driven C-Suite executive with expertise in business growth and management. Nichole served as president of the Promo Marketing Media Group. During her tenure she had direct profit and loss accountability resulting in revenue growth of over 75% in the last 3 years and more than doubled the groups profits. Under her leadership, the group won numerous in-industry and out-of-industry awards.

Throughout her career she has demonstrated success in transforming and scaling brands and businesses, developing and launching new online products and services, and forging growth focused strategic partnerships.

Graeme Couturier
Graeme Couturier (CFO)

Graeme is a chartered accountant who qualified with PricewaterhouseCoopers.
After leaving practice in 2007, he has worked extensively with entrepreneurs and private equity in high growth businesses with turnovers ranging from less than £3m to more than £500m.
Graeme has held Board level finance positions in a number of successful, technology led businesses including WeBuyAnyCar, Sorted Group and Payzone. Graeme’s experience includes acquisition and exit processes, debt and equity fund raising, business transformation, rightsizing, operational structuring, scaling and brand building.

Martin Varley
Martin Varley (Non-Executive Director)

Martin has been with Altitude since its formation in 2005 when he completed the MBI of Dowlis Corporate Solutions and served as Chief Executive from 2005 to 2017.

Prior to this Martin was the European Managing Director of 4imprint Group plc where he led the creation of the market leader in the promotional product space, with EU revenues in excess of $100 million and offices in London, Manchester, Hagen, Paris and Hong Kong.

With over 25 years experience in the promotional merchandise industry, Martin has extensive knowledge of the supply and distribution sectors of the market.

Gellan Watt
Gellan Watt (Non-Executive Director)

Gellan is a Global Brand Strategist and the founder of an award-winning creative and marketing communications agency. Gellan founded Thinking Juice, the integrated creative and digital agency, in 2003. Thinking Juice was named Marketing Industry UK Agency of the Year, UK’s Most Effective Agency, UK’s Best in Strategy and was an RAR Recommended Agency for seven years running, winning numerous awards for their work for domestic and global brands.

In 2011 Thinking Juice merged with Emerge Group, which became the twelfth largest independent agency group in the UK, with Gellan taking the role of Managing Director and Chief Creative Officer.

Deborah Wilkinson
Deborah Wilkinson (COO)

Deborah has over 14 years experience in the promotional merchandise industry and has been with the Group for more than 11 years. Her most recent role was Head of Technology at Customer Focus Software Ltd. She has deep industry knowledge and experience in supply chain and business operations within the promotional products space, and a strong track record of launching industry leading SaaS software platforms and online design tools.

Keith Edelman
Keith Edelman (Non-Executive Director)

Keith brings extensive commercial experience coupled with a background in consumer facing businesses. Keith is currently Chairman of Revolution Bars Group plc and Pennpetro Energy plc, and a non-executive director of Headlam Group plc and the London Legacy Development Corporation.
In his executive career Keith was a director of consumer companies including Ladbroke Group plc, Carlton Communications plc and Storehouse plc. His last executive appointment, which ended in 2008, was Managing Director of Arsenal Holdings plc where he was responsible for the move from Highbury to Emirates Stadium. Since 2009 Mr Edelman has held several non-executive roles including Safestore plc, Superdry plc, J E Beale plc and Thorntons plc.